Category:
Restaurants and Fastfoods
Agency: Leo Burnett Manila
Production:
Pabrika
Duration: 1
minute and 1 second
Uploaded: October
3, 2014
Description: 30-second TV spot "Playtime with
Dad" for McDonald's to highlight the relevance of the McDelivery service
in the consumers’ everyday lives.
Director: Joel Limchoc
Creative Teams:
Raoul Panes, Alvin Tecson, Spirro Baroga
This commercial of McDonald's caught
my attention when I first saw it. It showed the things that a father can do to
please his children. It also resonates with the numerous single-parent
households in the Philippines, wherein some cases one parent often works
overseas to support the family. What I really like about this commercial is it
showed a strong bond between a father-daughter relationship. Aside from that,
the commercial is fun to watch because of the father and the concept itself.
Imagine a father dancing and wearing fairy stuffs playing along with her
daughter just to make them happy. The background music is good also. McDonald’s
never fails to give a commercial that will show us about what a family is.
