Thursday, August 6, 2015

DENTSU: TYPHOON ONE









Title of the Ad: DENTSU: TYPHOON ONE
Category:  Public interest
Client:  Dentsu
Agency: Dentsu Philippines
Country: Philippines
Uploaded: 6 October, 2009
Brief Description:
This print Ad is made to remind us for the possible consequences that  we might get if we still continue to throw our trash anywhere.
Executive Creative Director: Mike Calaquian
Art Director: Mike Calaquian, Sandy Floria
Copywriter: Mike Calaquian, Chan Delacalzada
Account manager: Joee Mendiola , Jek Innocencio



             My blog entry this time is no longer a TVC (television commercial) type of advertisement. This week’s entry of mine is an example of Print Ad. What I like about this Print Ad is, it constantly reminds us the things that we should do to prevent flash floods, though the tag  lines that was used is quite common.  The first 3 words is usually used, the last word which is “REgret” let the readers/viewers to think or realize for the possible outcome of their doings. Aside from that, they used a good photo to this advertisement.  The black and white photo adds drama to the advertisement.  I believe that we really need this kind of advertisement since our country is frequently visited by a typhoon, causing flash floods to many areas here in the Philippines.





Reference:
http://www.bestadsontv.com/ad/24564/DENTSU-TYPHOON-ONE

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