Biolink VCO: Floor Sticker

Category: Cosmetics & toiletries

URL:  http://www.coloribus.com/adsarchive/ambient/biolink-wet-floor-14193955/

Client: Splash Corporation

Agency: BBDO Guerrero/ Proximity Philippines

Uploaded:  4 October, 2007

Brief Description: The print ad is made to promote the intense moisture and smoothness of Biolink VCO shampoo.

Executive Creative Director: David Guerrero

Art Director: Joni Caparas

Copywriter: David Guerrero

Creative Director/ Art director: Joel Limchoc

Producer: Al Salvador

Other credits

Computer Artist: Manny Vailoces

Accounts: Ombet Traspe/ Patti Lee

    The Print Ad is very catchy to all the customers. Aside from that they used a good strategy by simply putting the sticker on the floor and placing a wet floor caution around it, making the people who will see it curious. The ad made the customers of the store to think that their hair can be shiny and smooth as what the picture in the floor shows. The model’s hair is indeed long and beautiful. It’s a right choice to put the sticker in the soaps and shampoos section to promote the product and be their first choice once it is viewed.

Reference:

http://www.bestadsontv.com/ad/9014/Biolink-VCO-Floor-Sticker