REJOICE: KERING-KERI

 Date: May 30, 2007

Category: Haircare

Product: Rejoice

Duration:  3 minutes 5 seconds

 Client: P and G

Brief Description: This commercial is lead by an actress Kim Chiu

URL: https://www.youtube.com/watch?v=sUZVvY_W018

This commercial of Rejoice is a sure hit and  gained more than 2 million views in youtube. What I like about this commercial is it has a story that will surely attract the viewers. The jingle used in this commercial is very catchy that will make the viwers go LSS with it. Aside from that the lyrics of the song has a beautiful meaning. I appreciate Kim Chiu’sc dance moves. Her hair is beautiful and long, perfectly fit for the coomercial.

Biolink VCO Hot Oil and Shampoo "Virgin"

 Date: September 7, 2007

Category: Haircare

Duration:  17 seconds

Client: SplashBrief Description:

URL: https://www.youtube.com/watch?v=Z0LGO9bx2Co         

        

 Credits

 Agency: BBDO Guererro Ortega

Chairman and Chief Creative Officer: David Guerrero

General Manager: Isabel "Belay" SantillanGroup

 Account Director: Ombet Traspe

Account Manager: Patricia Lee

Creative Director: Trixie

Art Director: Joni Caparas

Producer: Jing Abellera / Idda Aguilar

Director: Raul

Production House: Roadrunner

This TVC of Biolink is not a typical one. What I like about this advertisement is they used humorous appeal to attract their target consumers. They also used a good strategy by not showing the models’ face instantly because this strategy gets the attention and arouses curiosity of the target audience. It’s great to see a long-hair male model in this commercial. It is only in this TVC whereI found a not so charming model, untypical to the mainstream shampoo commercials wherein beautiful long hair women were used as a subject. I really enjoyed watching this commercial again. The used of sound effects is greatly appreciated. I believe that this TVC will leave an impact to those who will watch this. 

Rejoice: "SALON-THE-GO"

Advertiser: Procter and Gamble Co

Brand Name: Rejoice

Agency: Leo Burnett Manila

Category: Hair care

Released: August 2008

Description: The advertisement was placed in the bus to catch people attention.

Other Credits:

Creative Director: Raoul Panes

Copywriter: GayHuerto

Art Director: Andy Maluche

Producer: Lady Calajanding

 This type of advertisement is no longer a television commercial nor a print ad. This week’s entry is a transit advertisement wherein an image of a certain product is placed inside or outside a vehicle. This Rejoice advertisement is a great way to attract people’s attention. The color of the image is engaging as well as the hair of the model.