Date: September 7, 2007
Category: Haircare
Duration: 17 seconds
Client: SplashBrief Description:
URL: https://www.youtube.com/watch?v=Z0LGO9bx2Co
Credits
Agency: BBDO Guererro Ortega
Chairman and Chief Creative Officer: David Guerrero
General Manager: Isabel "Belay" SantillanGroup
Account Director: Ombet Traspe
Account Manager: Patricia Lee
Creative Director: Trixie
Art Director: Joni Caparas
Producer: Jing Abellera / Idda Aguilar
Director: Raul
Production House: Roadrunner
This TVC of Biolink is not a typical one. What I like about this advertisement is they used humorous appeal to attract their target consumers. They also used a good strategy by not showing the models’ face instantly because this strategy gets the attention and arouses curiosity of the target audience. It’s great to see a long-hair male model in this commercial. It is only in this TVC whereI found a not so charming model, untypical to the mainstream shampoo commercials wherein beautiful long hair women were used as a subject. I really enjoyed watching this commercial again. The used of sound effects is greatly appreciated. I believe that this TVC will leave an impact to those who will watch this.
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