Advertiser: Procter and
Gamble Co
Brand Name: Rejoice
Agency: Leo Burnett Manila
Category: Hair care
Released: August 2008
Description: The advertisement
was placed in the bus to catch people attention.
Other Credits:
Creative Director: Raoul
Panes
Copywriter: GayHuerto
Art Director: Andy Maluche
Producer: Lady Calajanding
This type of advertisement is no longer a television
commercial nor a print ad. This week’s entry is a transit advertisement wherein
an image of a certain product is placed inside or outside a vehicle. This
Rejoice advertisement is a great way to attract people’s attention. The color
of the image is engaging as well as the hair of the model.
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