REJOICE: KERING-KERI

 Date: May 30, 2007

Category: Haircare

Product: Rejoice

Duration:  3 minutes 5 seconds

 Client: P and G

Brief Description: This commercial is lead by an actress Kim Chiu

URL: https://www.youtube.com/watch?v=sUZVvY_W018

This commercial of Rejoice is a sure hit and  gained more than 2 million views in youtube. What I like about this commercial is it has a story that will surely attract the viewers. The jingle used in this commercial is very catchy that will make the viwers go LSS with it. Aside from that the lyrics of the song has a beautiful meaning. I appreciate Kim Chiu’sc dance moves. Her hair is beautiful and long, perfectly fit for the coomercial.

Biolink VCO Hot Oil and Shampoo "Virgin"

 Date: September 7, 2007

Category: Haircare

Duration:  17 seconds

Client: SplashBrief Description:

URL: https://www.youtube.com/watch?v=Z0LGO9bx2Co         

        

 Credits

 Agency: BBDO Guererro Ortega

Chairman and Chief Creative Officer: David Guerrero

General Manager: Isabel "Belay" SantillanGroup

 Account Director: Ombet Traspe

Account Manager: Patricia Lee

Creative Director: Trixie

Art Director: Joni Caparas

Producer: Jing Abellera / Idda Aguilar

Director: Raul

Production House: Roadrunner

This TVC of Biolink is not a typical one. What I like about this advertisement is they used humorous appeal to attract their target consumers. They also used a good strategy by not showing the models’ face instantly because this strategy gets the attention and arouses curiosity of the target audience. It’s great to see a long-hair male model in this commercial. It is only in this TVC whereI found a not so charming model, untypical to the mainstream shampoo commercials wherein beautiful long hair women were used as a subject. I really enjoyed watching this commercial again. The used of sound effects is greatly appreciated. I believe that this TVC will leave an impact to those who will watch this. 

Rejoice: "SALON-THE-GO"

Advertiser: Procter and Gamble Co

Brand Name: Rejoice

Agency: Leo Burnett Manila

Category: Hair care

Released: August 2008

Description: The advertisement was placed in the bus to catch people attention.

Other Credits:

Creative Director: Raoul Panes

Copywriter: GayHuerto

Art Director: Andy Maluche

Producer: Lady Calajanding

 This type of advertisement is no longer a television commercial nor a print ad. This week’s entry is a transit advertisement wherein an image of a certain product is placed inside or outside a vehicle. This Rejoice advertisement is a great way to attract people’s attention. The color of the image is engaging as well as the hair of the model. 

Biolink VCO: Floor Sticker

Category: Cosmetics & toiletries

URL:  http://www.coloribus.com/adsarchive/ambient/biolink-wet-floor-14193955/

Client: Splash Corporation

Agency: BBDO Guerrero/ Proximity Philippines

Uploaded:  4 October, 2007

Brief Description: The print ad is made to promote the intense moisture and smoothness of Biolink VCO shampoo.

Executive Creative Director: David Guerrero

Art Director: Joni Caparas

Copywriter: David Guerrero

Creative Director/ Art director: Joel Limchoc

Producer: Al Salvador

Other credits

Computer Artist: Manny Vailoces

Accounts: Ombet Traspe/ Patti Lee

    The Print Ad is very catchy to all the customers. Aside from that they used a good strategy by simply putting the sticker on the floor and placing a wet floor caution around it, making the people who will see it curious. The ad made the customers of the store to think that their hair can be shiny and smooth as what the picture in the floor shows. The model’s hair is indeed long and beautiful. It’s a right choice to put the sticker in the soaps and shampoos section to promote the product and be their first choice once it is viewed.

Reference:

http://www.bestadsontv.com/ad/9014/Biolink-VCO-Floor-Sticker

Pantene: Whip It

Category: Cosmetics & toiletries

Client: Procter and Gamble

Agency: BBDO Guerrero/ Proximity Philippines

Production: Filmex

Uploaded 2 December, 2013

URL: https://www.youtube.com/watch?v=-K2kfgW7708

Brief Description: It is a commercial for Pantene which highlight the issue about  gender inequality in our country.

Director: Simon Cracknell

Chief Creative Officer: David Guerrero

Executive Creative Director: Dale Lopez and Tin Sanchez

Copywriter: Lauren Lim

Agency Producer: Jing Abellera and Anj Dela Calzada

Account manager: Patricia Cui

This TVC (Television Commercial) is one of the best Ad I've ever seen. It's not just about promoting the product or the brand itself but also promoting women empowerment. I really love what the commercial  said that " Don't let labels hold you back instead  Be Strong and Shine. The message is clear that we shouldn't allow the labels that others give us to bring us down but instead we should be strong and be successful in whatever field that we are going to take.  This advertisement is a big help for others to understand what a real woman is. The transition of scenes is excellent as well as the background music used. No wonder why this TVC reached 40+ million views in YouTube.

DENTSU: TYPHOON ONE

Title of the Ad: DENTSU: TYPHOON ONE

Category:  Public interest

Client:  Dentsu

Agency: Dentsu Philippines

Country: Philippines

Uploaded: 6 October, 2009

Brief Description:

This print Ad is made to remind us for the possible consequences that  we might get if we still continue to throw our trash anywhere.

Executive Creative Director: Mike Calaquian

Art Director: Mike Calaquian, Sandy Floria

Copywriter: Mike Calaquian, Chan Delacalzada

Account manager: Joee Mendiola , Jek Innocencio

             My blog entry this time is no longer a TVC (television commercial) type of advertisement. This week’s entry of mine is an example of Print Ad. What I like about this Print Ad is, it constantly reminds us the things that we should do to prevent flash floods, though the tag  lines that was used is quite common.  The first 3 words is usually used, the last word which is “REgret” let the readers/viewers to think or realize for the possible outcome of their doings. Aside from that, they used a good photo to this advertisement.  The black and white photo adds drama to the advertisement.  I believe that we really need this kind of advertisement since our country is frequently visited by a typhoon, causing flash floods to many areas here in the Philippines.

Reference:

http://www.bestadsontv.com/ad/24564/DENTSU-TYPHOON-ONE

McDonald's: Playtime with Dad

 

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Category: Restaurants and Fastfoods

Agency:   Leo Burnett Manila

Production: Pabrika

Duration: 1 minute and 1 second      

Uploaded: October 3, 2014

Description:  30-second TV spot "Playtime with Dad" for McDonald's to highlight the relevance of the McDelivery service in the consumers’ everyday lives.

Director:  Joel Limchoc

Creative Teams: Raoul Panes, Alvin Tecson, Spirro Baroga                     

           This commercial of McDonald's caught my attention when I first saw it. It showed the things that a father can do to please his children. It also resonates with the numerous single-parent households in the Philippines, wherein some cases one parent often works overseas to support the family. What I really like about this commercial is it showed a strong bond between a father-daughter relationship. Aside from that, the commercial is fun to watch because of the father and the concept itself. Imagine a father dancing and wearing fairy stuffs playing along with her daughter just to make them happy. The background music is good also. McDonald’s never fails to give a commercial that will show us about what a family is.